April 22nd, 2009 § 0
Whether you are networking in person or online, the foundation of narrative networking is listening.
When you are online, you listen to what people are saying about your brand or company. Discover what people like and dislike. Who is championing your products and services?
In person, the focus is on becoming someone people can trust. Listen for opportunities to offer your services.
Ultimately, in either form of networking, finding clues about how you can better serve is the goal.
Rosh
April 1st, 2009 § 0
Narrative Networking is about the ability to tell your story to attract business opportunities.
Being a good storyteller is the marketing foundation of every business. Whether it is personal networking, direct advertising, public relations, or social media, ideas are spread through good storytelling.
Traditional media is no longer the most effective tool. Individuals now have more choices. There are virtually limitless channels vying for our limited attention. Suddenly, the consumer is No. 1. Developing a business-consumer relationship is now more important than ever before.
Narrative Networking uses the power of social media channels to develop personal, branding and corporate stories.